Understand your company’s objectives and key results. Listen to sales calls (not just one-and don’t bug them during month-end), read customer stories, win/loss reports, competitive intelligence, product usage, and product revenue data. Start reading up on the company and your product area and scope. Basic and in-depth product and industry knowledge can’t be overstated. If you fail to explain what your role is, you might end up having friction with different colleagues and teams.ģ - Dive into the product and industry. These are opportunities where you can educate people on what product marketing is and be clear that your work is complementary to theirs. Understand that your role might feel like stepping on others’ toes because product might not be used to getting roadmap advice, or sales might not be used to getting told what could enhance a sales deck. Building rapport can be as simple as explaining how product marketing supports product, marketing, and sales, and what that looks like. Building rapport with product, marketing, and sales is key to establishing mutual long-term trust and collaboration. Where could you assist in smaller projects that are quickly approaching?Įxtra listening tip: Try to ask the same questions with everyone you meet so you can start to map out trends you’re hearing.Ģ - Build rapport. The purpose is to understand how you’ll be working together, their opinion on what they think works well, and what they think is the most urgent need that you can help with. Moreover, meet with customer success, sales enablement, and operations. We call this ‘going on a listening tour.’ Meet with as many people as you need to, including fellow product marketers and business partners-product, marketing, and sales. During your first 30 days, you should:ġ - Listen with the intent to understand. Why? The plan for your first one to three months is going to have similar themes no matter the size of the organization. As much as product marketing looks different at every company stage, all of our approaches were pretty much identical. The first monthĬoming from product marketing roles at diverse B2B SaaS companies ourselves, we crowdsourced our teams’ advice for this post. How do you approach a new role knowing you’re going to work with and rely on a lot of teams in your organization? We’ve created a plan for your first 30, 60, and 90 days as a new Product Marketing Manager so you can kick things off successfully. It’s a fact-product marketing is cross-functional.
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